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Updated
Hit rates by week, RB
Over 2019–2025, 66 games played. Bars show this player's rate against the RB rate over the same games.
Usage, RB
18 carries / game
17 games
[2025,2026] season, 17 games played. Share of team carries against the RB median.
Buffalo spent a second-round pick on him out of Georgia, which is the kind of investment that buys a man at least a couple of seasons of patience. He has since become exactly what the Bills paid for, which is a problem for everyone who kept waiting for something more. The truth about James Cook is that the something more was never the plan.
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The week's James Cook coverage centres on two threads. Buffalo Rumblings ran a column from Chris Trapasso arguing the Bills need to make Ty Johnson a serious part of the run game to keep the offense humming and help Cook, a role-change angle worth monitoring for how the backfield split develops. The rest of the coverage is team-produced feature content celebrating Cook's accomplishments: the Bills published behind-the-scenes and all-access pieces on Cook breaking the NFL rushing record and winning the rushing yards title, framed as an untold journey on their Beyond Blue and Red series, plus a short on the untold story of his father. Nothing contested or injury-related was reported.
Headlines link out to the publisher. An article is listed because it names James Cook somewhere in the piece, which is not the same as being about him. Feeds are checked hourly and are not real-time.